{"id":17523,"date":"2023-06-13T17:51:59","date_gmt":"2023-06-13T10:51:59","guid":{"rendered":"https:\/\/pagineneve.com\/?p=17523"},"modified":"2023-06-14T09:11:01","modified_gmt":"2023-06-14T02:11:01","slug":"nganh-digital-marketing-xu-huong-nghe-nghiep-hot-cho-tuong-lai-rong-mo","status":"publish","type":"post","link":"https:\/\/pagineneve.com\/nganh-digital-marketing-xu-huong-nghe-nghiep-hot-cho-tuong-lai-rong-mo\/","title":{"rendered":"Ng\u00e0nh Digital Marketing Xu h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p \u201cHOT\u201d cho t\u01b0\u01a1ng lai r\u1ed9ng m\u1edf"},"content":{"rendered":"

Ng\u00e0nh Digital Marketing<\/em><\/strong>\u00a0\u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t h\u1ec7 qu\u1ea3 t\u1ea5t y\u1ebfu c\u1ee7a vi\u1ec7c th\u00f4ng tin k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch ch\u00f3ng m\u1eb7t. V\u00ec v\u1eady, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u h\u1ecdc sinh, sinh vi\u00ean t\u00f2 m\u00f2 v\u00e0 h\u1ee9ng th\u00fa t\u00ecm hi\u1ec3u v\u1ec1 ng\u00e0nh n\u00e0y. V\u1eady ng\u00e0nh Digital Marketing l\u00e0 g\u00ec, t\u1ea1i sao l\u1ea1i l\u00e0 ng\u00e0nh HOT hi\u1ec7n nay? H\u00e3y c\u00f9ng NTU t\u00ecm hi\u1ec3u ngay d\u01b0\u1edbi \u0111\u00e2y:<\/em><\/strong><\/span><\/p>\n

1. <\/strong>Ng\u00e0nh Digital Marketing l\u00e0 g\u00ec?<\/strong><\/span><\/p>\n

Digital Marketing l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng c\u00e1c k\u00eanh v\u00e0 c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 qu\u1ea3ng b\u00e1, ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. N\u00f3 bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0 website, email, t\u00ecm ki\u1ebfm tr\u00ean web, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3. Digital Marketing c\u00f3 th\u1ec3 bao g\u1ed3m nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau nh\u01b0 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO), qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng (display advertising), qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (social media advertising), email marketing, content marketing, marketing tr\u00ean di \u0111\u1ed9ng (mobile marketing), marketing n\u1ed9i dung video (video marketing), v\u00e0 nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c.<\/span><\/p>\n

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2. <\/strong>L\u1ee3i th\u1ebf khi h\u1ecdc ng\u00e0nh Digital Marketing<\/strong><\/span><\/p>\n

N\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n<\/em><\/strong><\/span><\/p>\n

Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0 nh\u01b0 hi\u1ec7n nay, Internet nh\u01b0 m\u1ed9t m\u00f3n \u0103n tinh th\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a m\u1ed7i ng\u01b0\u1eddi. \u1ede Vi\u1ec7t Nam, b\u1eb1ng ch\u1ee9ng l\u00e0 con s\u1ed1 49,3 tri\u1ec7u ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn n\u0103m 2020, \u0111\u1ee9ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1. \u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 kh\u00f4ng xem ng\u00e0nh Digital Marketing nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u gi\u00fap ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac m\u1ecdi n\u01a1i v\u00e0 c\u0169ng l\u00e0 l\u00fd do v\u00ec sao ng\u00e0nh Digital Marketing l\u1ea1i ng\u00e0nh c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi theo \u0111u\u1ed5i.<\/span><\/p>\n

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\u0110\u01b0\u1ee3c th\u1ecfa s\u1ee9c s\u00e1ng t\u1ea1o<\/em><\/strong><\/span><\/p>\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh nh\u01b0 \u201cv\u0169 b\u00e3o\u201d c\u1ee7a c\u00f4ng ngh\u1ec7, s\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c trong nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng n\u00ean khi \u0111\u1ebfn v\u1edbi ng\u00e0nh Digital Marketing, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c th\u1ecfa s\u1ee9c s\u00e1ng t\u1ea1o, th\u1ecfa s\u1ee9c ph\u00e1t tri\u1ec3n nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi, h\u00ecnh \u1ea3nh, c\u00e2u ch\u1eef,… mang t\u00ednh \u0111\u1ed9t kh\u00e1, kh\u00e1c bi\u1ec7t nh\u1eb1m thu h\u00fat nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i v\u00f4 v\u00e0n bi\u1ebfn s\u1ed1.<\/span><\/p>\n

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Sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Nguy\u1ec5n Tr\u00e3i h\u1ecdc ng\u00e0nh Digital Marketing \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n, chuy\u00ean nghi\u1ec7p v\u00e0 h\u1ed9i th\u1ea3o th\u1ef1c t\u1ebf t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi doanh nghi\u1ec7p.<\/em><\/figcaption><\/figure>\n

H\u00ecnh th\u1ee9c h\u1ecdc t\u1eadp \u0111a d\u1ea1ng<\/em><\/strong><\/span><\/p>\n

Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, hi\u1ec7n nay ng\u00e0nh Digital Marketing \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n ch\u00f3ng m\u1eb7t v\u00e0 r\u1ea5t nhi\u1ec1u b\u1ea1n h\u1ecdc sinh sinh vi\u00ean c\u00f3 nhu c\u1ea7u mu\u1ed1n t\u00ecm hi\u1ec3u. C\u00f3 th\u1ec3 th\u1ea5y c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc t\u1ea1i Vi\u1ec7t Nam c\u0169ng nh\u01b0 qu\u1ed1c t\u1ebf \u0111ang ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng v\u00e0 ch\u00fa tr\u1ecdng vi\u1ec7c \u0111\u00e0o t\u1ea1o ng\u00e0nh Marketing gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 th\u1ecfa s\u1ee9c l\u1ef1a ch\u1ecdn n\u01a1i ph\u00f9 h\u1ee3p v\u1edbi \u0111i\u1ec1u ki\u1ec7n \u0111\u1ecba l\u00fd, h\u1ecdc l\u1ef1c c\u0169ng nh\u01b0 t\u00e0i ch\u00ednh c\u1ee7a m\u00ecnh.<\/span><\/p>\n

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C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p m\u1edf r\u1ed9ng<\/em><\/strong><\/span><\/p>\n

D\u00f9 l\u00e0 l\u00e0m v\u1ec1 l\u0129nh v\u1ef1c n\u00e0o th\u00ec v\u1edbi xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a n\u1ec1n t\u1ea3ng th\u00f4ng tin k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p c\u0169ng kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ng\u00e0nh Digital Marketing. C\u00e1c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 tr\u00ean Th\u1ebf gi\u1edbi chuy\u1ec3n \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n qua t\u1eebng ng\u00e0y t\u1eebng gi\u1edd. V\u00ec v\u1eady, sinh vi\u00ean t\u1ed1t nghi\u1ec7p chuy\u00ean ng\u00e0nh Digital Marketing kh\u00f4ng ph\u1ea3i qu\u00e1 lo l\u1eafng v\u1ec1 vi\u1ec7c l\u00e0m khi c\u00f3 th\u1ec3 th\u1eed s\u1ee9c \u1edf \u0111a d\u1ea1ng l\u0129nh v\u1ef1c v\u00e0 v\u1ecb tr\u00ed kh\u00e1c nhau t\u00f9y s\u1edf th\u00edch, n\u0103ng l\u1ef1c v\u00e0 kinh nghi\u1ec7m.<\/span><\/p>\n

Ngu\u1ed3n thu nh\u1eadp h\u1ea5p d\u1eabn<\/em><\/strong><\/span><\/p>\n

T\u00f9y thu\u1ed9c v\u00e0o kinh nghi\u1ec7m v\u00e0 v\u1ecb tr\u00ed l\u00e0m vi\u1ec7c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c m\u1ee9c l\u01b0\u01a1ng kh\u00e1c nhau. T\u1eeb v\u1ecb tr\u00ed Th\u1ef1c t\u1eadp sinh \u0111\u01b0\u1ee3c tr\u1ee3 c\u1ea5p t\u1ea7m 3 – 4 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng \u0111\u1ebfn v\u1ecb tr\u00ed Tr\u01b0\u1edfng ph\u00f2ng ho\u1eb7c Gi\u00e1m \u0111\u1ed1c (kho\u1ea3ng 5 n\u0103m kinh nghi\u1ec7m) s\u1ebd t\u1eeb 20 tri\u1ec7u \u0111\u1ebfn > 40 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng. Ngo\u00e0i ra, \u0111\u1ed1i v\u1edbi nh\u00e2n l\u1ef1c ng\u00e0nh Digital Marketing l\u00e0 freelancer c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c cho nhi\u1ec1u b\u00ean kh\u00e1c c\u00f3 thu nh\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau.<\/span><\/p>\n

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3. Ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng<\/span><\/strong><\/span><\/p>\n

Ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng c\u00e1 nh\u00e2n:<\/em><\/strong> H\u1ecdc ng\u00e0nh Digital Marketing kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n nhi\u1ec1u k\u1ef9 n\u0103ng c\u00e1 nh\u00e2n quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 k\u1ef9 n\u0103ng c\u00e1 nh\u00e2n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n khi h\u1ecdc ng\u00e0nh Digital Marketing;<\/span><\/p>\n

K\u1ef9 n\u0103ng s\u00e1ng t\u1ea1o:<\/em><\/strong> \u0110\u1ec3 n\u1ed5i b\u1eadt trong l\u0129nh v\u1ef1c Digital Marketing, b\u1ea1n c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi, \u0111\u1ed9c \u0111\u00e1o v\u00e0 thu h\u00fat \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span>\"\"<\/p>\n

K\u1ef9 n\u0103ng ph\u00e2n t\u00edch v\u00e0 t\u01b0 duy logic:<\/em><\/strong> Trong Digital Marketing, b\u1ea1n s\u1ebd ph\u1ea3i ph\u00e2n t\u00edch d\u1eef li\u1ec7u, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u00e1c s\u1ed1 li\u1ec7u v\u00e0 th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c. K\u1ef9 n\u0103ng ph\u00e2n t\u00edch v\u00e0 t\u01b0 duy logic gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3.<\/span><\/p>\n

K\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 vi\u1ebft l\u00e1ch:<\/em><\/strong> Trong Digital Marketing, vi\u1ec7c giao ti\u1ebfp hi\u1ec7u qu\u1ea3 v\u00e0 vi\u1ebft l\u00e1ch h\u1ea5p d\u1eabn l\u00e0 r\u1ea5t quan tr\u1ecdng. B\u1ea1n c\u1ea7n bi\u1ebft c\u00e1ch truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, h\u1ea5p d\u1eabn v\u00e0 thuy\u1ebft ph\u1ee5c \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c.<\/span><\/p>\n

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K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd d\u1ef1 \u00e1n:<\/em><\/strong> Trong c\u00f4ng vi\u1ec7c Digital Marketing, b\u1ea1n th\u01b0\u1eddng s\u1ebd tham gia v\u00e0o nhi\u1ec1u d\u1ef1 \u00e1n \u0111\u1ed3ng th\u1eddi. K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd d\u1ef1 \u00e1n gi\u00fap b\u1ea1n t\u1ed5 ch\u1ee9c c\u00f4ng vi\u1ec7c, qu\u1ea3n l\u00fd th\u1eddi gian v\u00e0 t\u00e0i nguy\u00ean hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh \u0111\u00fang ti\u1ebfn \u0111\u1ed9 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n

K\u1ef9 n\u0103ng \u0111a nhi\u1ec7m v\u00e0 linh ho\u1ea1t:<\/em><\/strong> L\u0129nh v\u1ef1c Digital Marketing th\u01b0\u1eddng thay \u0111\u1ed5i nhanh ch\u00f3ng v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 linh ho\u1ea1t trong vi\u1ec7c th\u00edch nghi v\u1edbi c\u00e1c xu h\u01b0\u1edbng m\u1edbi v\u00e0 c\u00f4ng ngh\u1ec7 ti\u1ebfn b\u1ed9. K\u1ef9 n\u0103ng \u0111a nhi\u1ec7m v\u00e0 linh ho\u1ea1t s\u1ebd gi\u00fap b\u1ea1n th\u00edch \u1ee9ng nhanh ch\u00f3ng v\u00e0 th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c \u0111\u1ed9ng v\u00e0 \u0111\u1ea7y th\u00e1ch th\u1ee9c n\u00e0y.<\/span><\/p>\n

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4.\u00a0 <\/strong>Ng\u00e0nh Digital Marketing h\u1ecdc nh\u1eefng g\u00ec?<\/strong><\/span><\/p>\n

C\u01a1 b\u1ea3n v\u1ec1 Marketing:<\/em> Hi\u1ec3u v\u1ec1 nguy\u00ean l\u00fd v\u00e0 kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n c\u1ee7a marketing, nh\u01b0 vi\u1ec7c n\u1eafm b\u1eaft nhu c\u1ea7u kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

SEO (Search Engine Optimization):<\/em><\/strong> H\u1ecdc c\u00e1ch t\u1ed1i \u01b0u h\u00f3a website \u0111\u1ec3 n\u00e2ng cao th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google. Bao g\u1ed3m vi\u1ec7c t\u00ecm hi\u1ec3u v\u1ec1 t\u1eeb kh\u00f3a, t\u1ed1i \u01b0u n\u1ed9i dung v\u00e0 c\u1ea5u tr\u00fac trang web.\"\"<\/span><\/span><\/p>\n

Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn:<\/em><\/strong> N\u1eafm v\u1eefng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean Google (Google Ads), qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (Facebook Ads, Instagram Ads), qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (display advertising), remarketing, v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/span><\/span><\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 Marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i:<\/em><\/strong> Hi\u1ec3u v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u01b0 Facebook, Instagram, Twitter, LinkedIn v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/span><\/p>\n

Email Marketing:<\/em><\/strong> H\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng danh s\u00e1ch email, t\u1ea1o ra n\u1ed9i dung email h\u1ea5p d\u1eabn v\u00e0 hi\u1ec7u qu\u1ea3, v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 email marketing \u0111\u1ec3 g\u1eedi v\u00e0 theo d\u00f5i chi\u1ebfn d\u1ecbch.<\/span><\/span><\/p>\n

Content Marketing:<\/em><\/strong> Hi\u1ec3u v\u1ec1 c\u00e1ch t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u1ea5p d\u1eabn nh\u1eb1m thu h\u00fat v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Bao g\u1ed3m vi\u1ebft blog, t\u1ea1o n\u1ed9i dung video, cung c\u1ea5p th\u00f4ng tin gi\u00e1 tr\u1ecb v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng qua n\u1ed9i dung.\"\"<\/span><\/span><\/p>\n

Ph\u00e2n t\u00edch v\u00e0 \u0110o l\u01b0\u1eddng:<\/em><\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web v\u00e0 marketing \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch.<\/span><\/span><\/p>\n

5. <\/strong>V\u1ecb tr\u00ed vi\u1ec7c l\u00e0m c\u1ee7a Digital Marketing?<\/strong><\/span><\/p>\n

Chuy\u00ean vi\u00ean Digital Marketing<\/em>: \u0110\u00e2y l\u00e0 v\u1ecb tr\u00ed c\u01a1 b\u1ea3n trong l\u0129nh v\u1ef1c n\u00e0y, ng\u01b0\u1eddi \u0111\u1ea3m nh\u1eadn nhi\u1ec7m v\u1ee5 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, qu\u1ea3n l\u00fd c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, SEO, email marketing v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c.<\/span><\/p>\n

Chuy\u00ean vi\u00ean SEO<\/em><\/strong>: Chuy\u00ean vi\u00ean SEO t\u1eadp trung v\u00e0o t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng trang web tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google. C\u00f4ng vi\u1ec7c bao g\u1ed3m ph\u00e2n t\u00edch t\u1eeb kh\u00f3a, t\u1ed1i \u01b0u n\u1ed9i dung, x\u00e2y d\u1ef1ng li\u00ean k\u1ebft v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3.<\/span><\/span><\/p>\n

Chuy\u00ean vi\u00ean PPC (Pay-per-Click):<\/em><\/strong> Chuy\u00ean vi\u00ean PPC qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Google Ads, Facebook Ads, v\u00e0 c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c. Nhi\u1ec7m v\u1ee5 l\u00e0 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/span><\/p>\n

Chuy\u00ean vi\u00ean M\u1ea1ng x\u00e3 h\u1ed9i:<\/em><\/strong> Chuy\u00ean vi\u00ean M\u1ea1ng x\u00e3 h\u1ed9i ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Twitter, LinkedIn. H\u1ecd t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn, t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y.<\/span><\/span><\/p>\n

Chuy\u00ean vi\u00ean Content Marketing<\/em><\/strong>: Chuy\u00ean vi\u00ean Content Marketing t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, bao g\u1ed3m vi\u1ebft blog, t\u1ea1o video, thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh v\u00e0 x\u00e2y d\u1ef1ng n\u1ed9i dung gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c. H\u1ecd c\u0169ng th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn SEO v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3.<\/span><\/span><\/p>\n

Chuy\u00ean vi\u00ean Email Marketing<\/em><\/strong>: Chuy\u00ean vi\u00ean Email Marketing x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch email marketing, bao g\u1ed3m vi\u1ebft n\u1ed9i dung email, t\u1ea1o danh s\u00e1ch email, v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/span><\/span><\/p>\n

Chuy\u00ean vi\u00ean Ph\u00e2n t\u00edch Digital<\/em><\/strong>: Chuy\u00ean vi\u00ean Ph\u00e2n t\u00edch Digital ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, thu th\u1eadp th\u00f4ng tin t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o.<\/span><\/span><\/p>\n

Chuy\u00ean vi\u00ean Marketing Automation<\/em><\/strong>: Chuy\u00ean vi\u00ean Marketing Automation t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a. Nhi\u1ec7m v\u1ee5 c\u1ee7a h\u1ecd l\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh ti\u1ebfp th\u1ecb, t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c.<\/span><\/span><\/p>\n

Chuy\u00ean vi\u00ean Growth Hacking<\/em><\/strong>: Chuy\u00ean vi\u00ean Growth Hacking t\u1eadp trung v\u00e0o vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, k\u1ef9 thu\u1eadt v\u00e0 k\u00eanh ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u0103ng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh. H\u1ecd th\u01b0\u1eddng \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1eed nghi\u1ec7m nhanh v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3.\"\"<\/span><\/span><\/p>\n

Qu\u1ea3n l\u00fd Chi\u1ebfn d\u1ecbch Digital<\/em><\/strong>: V\u1edbi quy m\u00f4 chi\u1ebfn d\u1ecbch l\u1edbn ho\u1eb7c c\u00e1c d\u1ef1 \u00e1n ph\u1ee9c t\u1ea1p, qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch digital \u0111\u1ea3m nh\u1eadn vai tr\u00f2 \u0111i\u1ec1u ph\u1ed1i v\u00e0 qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 quy tr\u00ecnh ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. H\u1ecd ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c chuy\u00ean vi\u00ean v\u00e0 \u0111\u1ed9i ng\u0169 kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang ti\u1ebfn \u0111\u1ed9 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/span><\/span><\/p>\n

Chuy\u00ean vi\u00ean UX\/UI<\/em><\/strong>: Chuy\u00ean vi\u00ean UX\/UI t\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) v\u00e0 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng (UI) tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1. H\u1ecd \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web, \u1ee9ng d\u1ee5ng v\u00e0 c\u00e1c giao di\u1ec7n kh\u00e1c c\u00f3 thi\u1ebft k\u1ebf h\u1ea5p d\u1eabn, tr\u1ef1c quan v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/span><\/p>\n

Chuy\u00ean vi\u00ean CRM (Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng)<\/em><\/strong>: Chuy\u00ean vi\u00ean CRM ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. H\u1ecd t\u1ea1o v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh CRM<\/span><\/span><\/p>\n

\u00a06. <\/strong>H\u1ecdc chuy\u00ean ng\u00e0nh Digital Marketing \u1edf \u0111\u00e2u? <\/strong><\/span><\/p>\n

Digital Marketing l\u00e0 ng\u00e0nh h\u1ecdc \u0111\u00f2i h\u1ecfi m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp chuy\u00ean nghi\u1ec7p v\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u00edch l\u0169y c\u1ea3 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng khi v\u00e0o ngh\u1ec1. Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Nguy\u1ec5n Tr\u00e3i l\u00e0 m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 c\u00e1c b\u1ea1n h\u1ecdc t\u1eadp Digital Marketing chuy\u00ean nghi\u1ec7p v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf cao. <\/span>N\u1ebfu b\u1ea1n c\u00f3 h\u1ee9ng th\u00fa v\u00e0 mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 Digital Marketing, H\u00e3y c\u00f9ng \u0111\u0103ng k\u00fd h\u1ecdc chuy\u00ean ng\u00e0nh Digital Markting c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Nguy\u1ec5n Tr\u00e3i nh\u00e9!<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0nh Digital Marketing\u00a0\u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t h\u1ec7 qu\u1ea3 t\u1ea5t y\u1ebfu c\u1ee7a vi\u1ec7c th\u00f4ng tin k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch ch\u00f3ng m\u1eb7t. V\u00ec v\u1eady, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u h\u1ecdc sinh, sinh vi\u00ean t\u00f2 m\u00f2 v\u00e0 h\u1ee9ng th\u00fa t\u00ecm hi\u1ec3u v\u1ec1 ng\u00e0nh n\u00e0y. V\u1eady ng\u00e0nh Digital Marketing…<\/p>\n","protected":false},"author":2,"featured_media":17530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,74,62],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/posts\/17523"}],"collection":[{"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/comments?post=17523"}],"version-history":[{"count":0,"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/posts\/17523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/media\/17530"}],"wp:attachment":[{"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/media?parent=17523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/categories?post=17523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/tags?post=17523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}