Qua\u0309n tri\u0323 kinh doanh s\u00f4\u0301 la\u0300 gi\u0300?<\/strong><\/p>\n

Tr\u01b0\u01a1\u0301c khi ti\u0300m hi\u00ea\u0309u ly\u0301 do ta\u0323i sao nga\u0300nh Qua\u0309n tri\u0323 kinh doanh s\u00f4\u0301 la\u0300 lo\u0323t va\u0300o top nh\u01b0\u0303ng nga\u0300nh ngh\u00ea\u0300 h\u00e2\u0301p d\u00e2\u0303n cho th\u00ea\u0301 h\u00ea\u0323 Gen Z, chu\u0301ng ta c\u00e2\u0300n ti\u0300m hi\u00ea\u0309u qua\u0309n tri\u0323 kinh doanh s\u00f4\u0301 la\u0300 gi\u0300?<\/p>\n

Chuy\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb Kinh doanh s\u1ed1 (Digital Business Administration) t\u1ea1i tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Nguy\u1ec5n Tr\u00e3i (NTU) x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean s\u1ef1 t\u00edch h\u1ee3p trong ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc gi\u1eefa C\u00f4ng ngh\u1ec7 th\u00f4ng tin, Qu\u1ea3n tr\u1ecb kinh doanh, Marketing, PR, Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn (Big Data of Management) v\u00e0 Digital Marketing, Digital Transform, Digitalization, eCommerce,\u2026Ng\u00e0nh h\u1ecdc n\u00e0y s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin, Internet, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, Digital Marketing l\u00e0m n\u1ec1n t\u1ea3ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c t\u01b0\u01a1ng t\u00e1c \u0111a chi\u1ec1u, hi\u1ec7u qu\u1ea3 cho ph\u00e9p gi\u1ea3m chi ph\u00ed, t\u0103ng t\u1ed1c \u0111\u1ed9 thu th\u1eadp v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u \u0111\u1ed3ng th\u1eddi mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m sinh \u0111\u1ed9ng, ch\u00e2n th\u1ef1c h\u01a1n, t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi cho kh\u00e1ch h\u00e0ng.<\/p>\n

$\"z2644651430198_bcffb06422c8f2509d6c17590613120f-1024x675-1\"$ <\/a><\/p>\n

Th\u00ea\u0301 h\u00ea\u0323 Gen Z la\u0300 gi\u0300?<\/strong><\/p>\n

Gen Z la\u0300 cu\u0323m t\u01b0\u0300 \u0111\u00ea\u0309 no\u0301i \u0111\u00ea\u0301n nho\u0301m ng\u01b0\u01a1\u0300i \u0111\u01b0\u01a1\u0323c sinh ra trong khoa\u0309ng th\u01a1\u0300i gian t\u01b0\u0300 n\u0103m 1995 \u0111\u00ea\u0301n n\u0103m 2012. H\u1ea7u h\u1ebft c\u00e1c th\u00e0nh vi\u00ean thu\u1ed9c th\u1ebf h\u1ec7 Z \u0111\u1ec1u \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u1eeb nh\u1ecf, n\u00ean h\u1ecd c\u1ea3m th\u1ea5y r\u1ea5t tho\u1ea3i m\u00e1i, r\u1ea5t d\u1ec5 \u0111\u00f3n nh\u1eadt v\u1edbi c\u00f4ng ngh\u1ec7, di \u0111\u1ed9ng, Internet v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, t\u1eeb Facebook, Google, Youtube, Instagram,\u2026 th\u1ebf h\u1ec7 Z \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng v\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin nhanh ch\u00f3ng, kh\u00f4ng t\u1ed1n nhi\u1ec1u c\u00f4ng s\u1ee9c, nh\u01b0ng kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 ph\u1ea3i c\u00f3 tr\u00ecnh \u0111\u1ed9 k\u1ef9 thu\u1eadt s\u1ed1 cao, kh\u00e1c v\u1edbi th\u1ebf h\u1ec7 Y, ph\u1ea7n l\u1edbn n\u1ebfu l\u00e0 ng\u01b0\u1eddi ti\u1ebfp x\u00fac v\u00e0 am hi\u1ec3u v\u1ec1 k\u1ef9 thu\u1eadt s\u1ed1 th\u01b0\u1eddng c\u00f3 tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n cao. (Ngu\u00f4\u0300n: quantrimang.com).<\/p>\n

$\"quan-tei-kinh-doanh-so-gen-z\"$ <\/a><\/p>\n

Ta\u0323i sao Qua\u0309n tri\u0323 kinh doanh s\u00f4\u0301 la\u0300 la\u0300 nga\u0300nh ngh\u00ea\u0300 h\u00e2\u0301p d\u00e2\u0303n cho th\u00ea\u0301 h\u00ea\u0323 Gen Z<\/strong><\/p>\n

S\u1ef1 ra \u0111\u1eddi c\u1ee7a ng\u00e0nh h\u1ecdc Qu\u1ea3n tr\u1ecb Kinh doanh s\u1ed1 \u0111\u00e3 v\u00e0 \u0111ang tr\u1edf th\u00e0nh s\u1ef1 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 h\u1ecdc t\u1eadp c\u1ee7a nhi\u1ec1u b\u1ea1n tr\u1ebb trong n\u01b0\u1edbc v\u00e0 tr\u00ean th\u1ebf gi\u1edbi, \u0111\u0103\u0323c bi\u00ea\u0323t th\u00ea\u0301 h\u00ea\u0323 Gen Z \u2013 nh\u01b0\u0303ng ng\u01b0\u01a1\u0300i \u0111\u01b0\u01a1\u0323c ti\u00ea\u0301p xu\u0301c v\u01a1\u0301i khoa ho\u0323c c\u00f4ng ngh\u00ea\u0323 ngay t\u01b0\u0300 nho\u0309 va\u0300 th\u00ea\u0301 h\u00ea\u0323 na\u0300y cu\u0303ng pha\u0309i \u0111\u00f4\u0301i m\u0103\u0323t v\u01a1\u0301i nhi\u00ea\u0300u bi\u00ea\u0301n \u0111\u00f4\u0323ng trong th\u01a1\u0300i ky\u0300 chuy\u00ea\u0309n \u0111\u00f4\u0309i 4.0. V\u00e2\u0323y n\u00ean l\u01b0\u0323a cho\u0323n nga\u0300nh ho\u0323c Qua\u0309n tri\u0323 Kinh doanh s\u00f4\u0301 trong m\u00f4i tr\u01b0\u01a1\u0300ng \u0111a\u0323i ho\u0323c \u01b0\u0301ng du\u0323ng (70% th\u01b0\u0323c ha\u0300nh, 30% ly\u0301 thuy\u00ea\u0301t) \u0111\u00ea\u0309 ti\u00ea\u0301p c\u00e2\u0323n th\u01b0\u0323c ti\u00ea\u0303n m\u00f4\u0323t ca\u0301ch s\u01a1\u0301m nh\u00e2\u0301t chi\u0301nh la\u0300 l\u01b0\u0323a cho\u0323n th\u00f4ng minh da\u0300nh cho ca\u0301c ba\u0323n tre\u0309.<\/p>\n

B\u00ean ca\u0323nh \u0111o\u0301, th\u00ea\u0301 h\u00ea\u0323 Z la\u0300 nh\u01b0\u0303ng ba\u0323n tre\u0309 \u0111\u00f4\u0323c l\u00e2\u0323p va\u0300 t\u01b0\u0323 tin va\u0300o ba\u0309n th\u00e2n, ca\u0301c ba\u0323n la\u0300 nh\u01b0\u0303ng ng\u01b0\u01a1\u0300i da\u0301m nghi\u0303 da\u0301m la\u0300m, da\u0301m th\u01b0\u0309 s\u01b0\u0301c. Vi\u00ea\u0323c l\u01b0\u0323a cho\u0323n ho\u0323c va\u0300 theo \u0111u\u00f4\u0309i nh\u01b0\u0303ng nga\u0300nh ngh\u00ea\u0300 m\u01a1\u0301i b\u0103\u0301t ki\u0323p xu th\u00ea\u0301 th\u01a1\u0300i \u0111a\u0323i lu\u00f4n la\u0300 s\u01b0\u0323a l\u01b0\u0323a cho\u0323n s\u00f4\u0301 1 cu\u0309a nh\u01b0\u0303ng con ng\u01b0\u01a1\u0300i sinh ra \u01a1\u0309 th\u00ea\u0301 h\u00ea\u0323 na\u0300y va\u0300 ho\u0323 s\u0103\u0303n sa\u0300ng \u0111\u00ea\u0309 tr\u01a1\u0309 tha\u0300nh \u201cc\u00f4ng d\u00e2n toa\u0300n c\u00e2\u0300u\u201d.<\/p>\n

\u00a0<\/p>\n

Ho\u0323c Qua\u0309n tri\u0323 kinh doanh s\u00f4\u0301 ta\u0323i NTU \u2013 L\u01b0\u0323a cho\u0323n s\u00f4\u0301 1 cu\u0309a th\u00ea\u0301 h\u00ea\u0323 Gen Z<\/strong><\/p>\n

L\u01b0\u0323a cho\u0323n nga\u0300nh ho\u0323c phu\u0300 h\u01a1\u0323p va\u0300 \u0111o\u0301n \u0111\u00e2\u0300u xu th\u00ea\u0301 thi\u0323 tr\u01b0\u01a1\u0300ng \u0111a\u0303 kho\u0301 vi\u00ea\u0323c l\u01b0\u0323a cho\u0323n m\u00f4i tr\u01b0\u01a1\u0300ng ho\u0323c phu\u0300 h\u01a1\u0323p \u0111\u00ea\u0309 co\u0301 b\u00ea\u0323 pho\u0301ng ch\u00e2\u0301t l\u01b0\u01a1\u0323ng giu\u0301p ba\u0323n tha\u0300nh c\u00f4ng la\u0323i ca\u0300ng kho\u0301 h\u01a1n. Sinh ra trong th\u01a1\u0300i \u0111a\u0323i Ca\u0301ch ma\u0323ng c\u00f4ng ngh\u00ea\u0323 4.0, nh\u01b0\u0303ng ng\u01b0\u01a1\u0300i tre\u0309 \u0111a\u0303 d\u00e2\u0300n y\u0301 th\u01b0\u0301c \u0111\u01b0\u01a1\u0323c vi\u00ea\u0323c ho\u0323c th\u01b0\u0323c t\u00ea\u0301, ho\u0323c th\u01b0\u0323c ti\u00ea\u0303n thay vi\u0300 ho\u0323c ly\u0301 thuy\u00ea\u0301t chi\u0301nh b\u01a1\u0309i v\u00e2\u0323y, ho\u0323c qua\u0309n tri\u0323 kinh doanh s\u00f4\u0301 ta\u0323i tr\u01b0\u01a1\u0300ng \u0110a\u0323i ho\u0323c Nguy\u00ea\u0303n Tra\u0303i (NTU) v\u01a1\u0301i m\u00f4 hi\u0300nh \u0111a\u0323i ho\u0323c \u01b0\u0301ng du\u0323ng 70% th\u01b0\u0323c ha\u0300nh, 30% ly\u0301 thuy\u00ea\u0301t, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1ee7a NTU h\u01b0\u1edbng \u0111\u1ebfn nhi\u1ec7m v\u1ee5 \u0111\u00e0o t\u1ea1o c\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u nh\u1eb1m gi\u00fap sinh vi\u00ean s\u1eb5n s\u00e0ng cho vi\u1ec7c qu\u1ea3n tr\u1ecb c\u00e1c h\u1ec7 th\u1ed1ng kinh doanh d\u1ef1a tr\u00ean vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi, c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u; ph\u00e1t tri\u1ec3n v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 k\u0129 thu\u1eadt s\u1ed1 v\u00e0o m\u00f4i tr\u01b0\u1eddng kinh doanh truy\u1ec1n th\u1ed1ng, t\u1ea1o d\u1ef1ng nh\u1eefng chuy\u1ec3n d\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0o c\u00e1c d\u1ef1 \u00e1n kinh doanh v\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n

$\"d46a4ee48beb7cb525fa9-scaled-e1627442484234-1024x766-1\"$ <\/a><\/p>\n
Gia\u0309ng \u0111\u01b0\u01a1\u0300ng doanh nghi\u00ea\u0323p \u0111\u00e2\u0300u ti\u00ean ta\u0323i Vi\u00ea\u0323t Nam<\/p>\n<\/div>\n
B\u00ean c\u1ea1nh m\u1ed9t s\u1ed1 m\u00f4n h\u1ecdc n\u1ec1n t\u1ea3ng c\u1ee7a kh\u1ed1i ng\u00e0nh kinh doanh th\u00ec chuy\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb Kinh doanh s\u1ed1 t\u1ea1i NTU c\u00f2n t\u00edch h\u1ee3p nh\u1eefng m\u00f4n h\u1ecdc ti\u00ean ti\u1ebfn v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 kinh doanh hi\u1ec7n \u0111\u1ea1i nh\u01b0: Qu\u1ea3ng c\u00e1o v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1, Ph\u00e2n t\u00edch D\u1eef li\u1ec7u l\u1edbn (Big Data Analytics), Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed (E-commerce), Marketing m\u1ea1ng x\u00e3 h\u1ed9i (Digital marketing), S\u1ed1 h\u00f3a v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (Digital Transformation),\u2026<\/p>\n
NTU la\u0300 tr\u01b0\u01a1\u0300ng \u0111a\u0323i ho\u0323c \u01b0\u0301ng du\u0323ng ti\u00ean phong s\u1edf h\u1eefu t\u00f2a nh\u00e0 gi\u1ea3ng \u0111\u01b0\u1eddng doanh nghi\u1ec7p la\u0300 n\u01a1i li\u00ean k\u00ea\u0301t v\u01a1\u0301i ha\u0300ng tr\u0103m doanh nghi\u00ea\u0323p trong va\u0300 ngoa\u0300i n\u01b0\u01a1\u0301c, cu\u0303ng la\u0300 n\u01a1i sinh vi\u00ean \u0111\u01b0\u01a1\u0323c th\u01b0\u0323c t\u00ea\u0301 va\u0300 tra\u0309i nghi\u00ea\u0323m vi\u00ea\u0323c la\u0300m ngay trong qua\u0301 tri\u0300nh ho\u0323c t\u00e2\u0323p ta\u0323i \u00a0h\u00e0ng ch\u1ee5c doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c kinh doanh s\u1ed1 nh\u01b0 Tonkin Media, A One Group, Sapo,\u2026L\u00e0 m\u00f4i tr\u01b0\u1eddng th\u1ef1c h\u00e0nh l\u00fd t\u01b0\u1edfng c\u1ee7a sinh vi\u00ean chuy\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb Kinh doanh s\u1ed1.<\/p>\n
Ngo\u00e0i ra, nh\u00e0 tr\u01b0\u1eddng c\u00f2n k\u00fd k\u1ebft v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p l\u1edbn t\u1ea1i Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c v\u00e0 Singapore t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho sinh vi\u00ean ra n\u01b0\u1edbc ngo\u00e0i th\u1ef1c t\u1eadp h\u01b0\u1edfng l\u01b0\u01a1ng t\u1eeb n\u0103m 2 \u0111\u1ea1i h\u1ecdc, gi\u1edbi thi\u1ec7u vi\u1ec7c l\u00e0m cho sinh vi\u00ean ngay khi co\u0300n ng\u00f4\u0300i tr\u00ean gh\u00ea\u0301 gia\u0309ng \u0111\u01b0\u01a1\u0300ng.<\/p>\n
Th\u00ea\u0301 h\u00ea\u0323 Gen Z co\u0301 mu\u00f4\u0301n tr\u01a1\u0309 tha\u0300nh nh\u01b0\u0303ng chuy\u00ean gia Digital Business, Digital marketing, E-Commerce thu nh\u1eadp kh\u00f4ng gi\u1edbi h\u1ea1n, mu\u00f4\u0301n n\u0103\u0301m b\u0103\u0301t c\u01a1 h\u1ed9i Start Up trong l\u0129nh v\u1ef1c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, C\u00f4ng ngh\u1ec7 th\u00f4ng tin hay tham gia tra\u0309i nghi\u00ea\u0323m Ho\u0323c ta\u0323i Vi\u00ea\u0323t Nam \u2013 La\u0300m ta\u0323i Nh\u00e2\u0323t Ba\u0309n, Singapore ngay n\u0103m th\u01b0\u0301 2 \u0111a\u0323i ho\u0323c kh\u00f4ng? N\u00ea\u0301u mu\u00f4\u0301n ha\u0303y ti\u0300m hi\u00ea\u0309u th\u00e2\u0323t ky\u0303 nga\u0300nh Qua\u0309n tri\u0323 kinh doanh s\u00f4\u0301 ta\u0323i NTU. Chu\u0301c ba\u0323n tha\u0300nh c\u00f4ng!<\/p>\n
\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
S\u1ef1 ra \u0111\u1eddi c\u1ee7a ng\u00e0nh h\u1ecdc Qu\u1ea3n tr\u1ecb Kinh doanh s\u1ed1 \u0111\u00e3 v\u00e0 \u0111ang tr\u1edf th\u00e0nh s\u1ef1 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 h\u1ecdc t\u1eadp c\u1ee7a nhi\u1ec1u b\u1ea1n tr\u1ebb trong n\u01b0\u1edbc v\u00e0 tr\u00ean th\u1ebf gi\u1edbi, \u0111\u0103\u0323c bi\u00ea\u0323t th\u00ea\u0301 h\u00ea\u0323 Gen Z \u2013 nh\u01b0\u0303ng ng\u01b0\u01a1\u0300i \u0111\u01b0\u01a1\u0323c ti\u00ea\u0301p xu\u0301c v\u01a1\u0301i khoa ho\u0323c c\u00f4ng ngh\u00ea\u0323 ngay t\u01b0\u0300 nho\u0309 va\u0300…<\/p>\n","protected":false},"author":2,"featured_media":13018,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/posts\/13017"}],"collection":[{"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/comments?post=13017"}],"version-history":[{"count":0,"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/posts\/13017\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/media\/13018"}],"wp:attachment":[{"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/media?parent=13017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/categories?post=13017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pagineneve.com\/wp-json\/wp\/v2\/tags?post=13017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}