{"id":13414,"date":"2022-04-07T10:44:36","date_gmt":"2022-04-07T03:44:36","guid":{"rendered":"http:\/\/pagineneve.com\/?page_id=13414"},"modified":"2023-06-19T11:55:14","modified_gmt":"2023-06-19T04:55:14","slug":"khoa-truyen-thong-phat-trien","status":"publish","type":"page","link":"https:\/\/pagineneve.com\/khoa-truyen-thong-phat-trien\/","title":{"rendered":"Khoa Truy\u1ec1n th\u00f4ng \u2013 Ph\u00e1t tri\u1ec3n"},"content":{"rendered":"

Ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang – Khoa Truy\u1ec1n th\u00f4ng Ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp theo Quy\u1ebft \u0111\u1ecbnh s\u1ed1 48\/Q\u0110-\u0110HNT ng\u00e0y 03 th\u00e1ng 09 n\u0103m 2018 c\u1ee7a Hi\u1ec7u tr\u01b0\u1edfng Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Nguy\u1ec5n Tr\u00e3i v\u1ec1 vi\u1ec7c ban h\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u00e1c ng\u00e0nh, chuy\u00ean ng\u00e0nh h\u1ec7 \u0111\u1ea1i h\u1ecdc ch\u00ednh quy c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Nguy\u1ec5n Tr\u00e3i \u00e1p d\u1ee5ng t\u1eeb n\u0103m h\u1ecdc 2018-2019; Quy\u1ebft \u0111\u1ecbnh s\u1ed1 133\/Q\u0110-\u0110HNT ng\u00e0y 12 th\u00e1ng 11 n\u0103m 2019 c\u1ee7a Hi\u1ec7u tr\u01b0\u1edfng Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Nguy\u1ec5n Tr\u00e3i v\u1ec1 vi\u1ec7c v\u1ec1 vi\u1ec7c ban h\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u00e1c ng\u00e0nh, chuy\u00ean ng\u00e0nh h\u1ec7 \u0111\u1ea1i h\u1ecdc ch\u00ednh quy c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Nguy\u1ec5n Tr\u00e3i \u00e1p d\u1ee5ng t\u1eeb n\u0103m h\u1ecdc 2019-2020.<\/p>\n

\"Khoa<\/p>\n

M\u1ee5c ti\u00eau \u0111\u00e0o t\u1ea1o \u0111\u1ea7u ra ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang:<\/strong><\/h3>\n

Trong th\u1eddi \u0111\u1ea1i 4.0, th\u1eddi \u0111\u1ea1i c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1 v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng s\u1ed1 th\u00ec ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong m\u1ed7i d\u1ef1 \u00e1n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh v\u00ec v\u1eady m\u1ee5c ti\u00eau \u0111\u00e0o t\u1ea1o \u0111\u1ea7u ra c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Nguy\u1ec5n Tr\u00e3i \u0111\u1ed1i v\u1edbi sinh vi\u00ean PR l\u00e0 ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 s\u1ea3n xu\u1ea5t Content, n\u1eafm b\u1eaft Trend v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng Content \u0111\u1ec3 lu\u00f4n b\u1eaft k\u1ecbp xu th\u1ebf. PR \u0111\u00f3ng vai tr\u00f2 \u201cTh\u1ed5i h\u1ed3n\u201d cho vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3, ng\u01b0\u1eddi l\u00e0m PR c\u0169ng c\u1ea7n ph\u1ea3i n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng, P.O.S.M, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, vi\u1ebft tin, b\u00e0i, k\u1ecbch b\u1ea3n ch\u01b0\u01a1ng tr\u00ecnh\u2026<\/p>\n

Qu\u00e1 tr\u00ecnh h\u1ed9i nh\u1eadp ng\u00e0y c\u00e0ng s\u00e2u r\u1ed9ng c\u00f9ng v\u1edbi s\u1ef1 chuy\u00ean m\u00f4n h\u00f3a, ph\u00e2n c\u00f4ng lao \u0111\u1ed9ng \u1edf Vi\u1ec7t Nam \u0111ang \u0111\u1eb7t ra nhu c\u1ea7u c\u1ea5p thi\u1ebft \u0111\u1ed1i v\u1edbi ph\u00e1t tri\u1ec3n ngu\u1ed3n nh\u00e2n l\u1ef1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 y\u00eau c\u1ea7u \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t \u0111\u1ed9i ng\u0169 lao \u0111\u1ed9ng tr\u1ebb c\u00f3 ki\u1ebfn th\u1ee9c v\u00e0 hi\u1ec3u bi\u1ebft v\u1eefng v\u00e0ng v\u1ec1 l\u0129nh v\u1ef1c QHCC, c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd th\u00f4ng tin, kh\u1ea3 n\u0103ng ngo\u1ea1i ng\u1eef c\u0169ng nh\u01b0 \u0111\u01b0\u1ee3c trang b\u1ecb c\u00e1c k\u1ef9 n\u0103ng v\u1ec1 QHCC chuy\u00ean nghi\u1ec7p \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea3m \u0111\u01b0\u01a1ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 c\u00e1c v\u1ecb tr\u00ed m\u00e0 x\u00e3 h\u1ed9i \u0111\u1eb7t ra trong qu\u00e1 tr\u00ecnh h\u1ed9i nh\u1eadp.<\/p>\n

V\u1ec1 k\u1ef9 n\u0103ng, c\u1eed nh\u00e2n ng\u00e0nh QHCC s\u1ebd c\u00f3 k\u1ef9 n\u0103ng x\u00e2y d\u1ef1ng, duy tr\u00ec ph\u00e1t tri\u1ec3n quan h\u1ec7 gi\u1eefa t\u1ed5 ch\u1ee9c v\u1edbi c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang; t\u1ed5 ch\u1ee9c v\u00e0 l\u1eadp c\u00e1c k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng, qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng; k\u1ef9 n\u0103ng vi\u1ebft, bi\u00ean t\u1eadp v\u00e0 xu\u1ea5t b\u1ea3n c\u00e1c th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, c\u00e1c s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng kh\u00e1c d\u01b0\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh in \u1ea5n ph\u00e1t thanh, truy\u1ec1n h\u00ecnh, m\u1ea1ng \u0111i\u1ec7n t\u1eed v\u00e0 k\u1ef9 n\u0103ng quan h\u1ec7 v\u1edbi b\u00e1o ch\u00ed; c\u00f3 k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c QHCC; c\u00f3 k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft tr\u00ecnh; c\u00f3 k\u1ef9 n\u0103ng \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng QHCC.<\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh QHCC c\u0169ng s\u1ebd ch\u00fa tr\u1ecdng n\u00e2ng cao n\u0103ng l\u1ef1c sinh vi\u00ean v\u1ec1 kh\u1ea3 n\u0103ng t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ti\u1ebfp thu ki\u1ebfn th\u1ee9c m\u1edbi, c\u1eadp nh\u1eadt; c\u00f3 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o, n\u0103ng \u0111\u1ed9ng, d\u1ec5 d\u00e0ng th\u00edch nghi v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c kh\u00e1c nhau; c\u00f3 kh\u1ea3 n\u0103ng giao ti\u1ebfp, th\u00e1o v\u00e1t c\u0169ng nh\u01b0 l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp ho\u1eb7c theo nh\u00f3m.<\/p>\n

\u0110\u1ed3ng th\u1eddi v\u1edbi kinh nghi\u1ec7m v\u00e0 th\u1ebf m\u1ea1nh v\u1ec1 \u0111\u00e0o t\u1ea1o ngo\u1ea1i ng\u1eef, tin h\u1ecdc, giao ti\u1ebfp truy\u1ec1n th\u00f4ng c\u1ee7a \u0110\u1ea1i h\u1ecdc Nguy\u1ec5n Tr\u00e3i, ng\u00e0nh ph\u1ee5 Ngo\u1ea1i ng\u1eef v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang s\u1ebd r\u00e8n luy\u1ec7n cho sinh vi\u00ean c\u00e1c k\u1ef9 n\u0103ng ng\u00f4n ng\u1eef v\u00e0 giao ti\u1ebfp \u0111\u1ec3 gi\u00fap h\u1ecd sau khi t\u1ed1t nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng s\u1eed d\u1ee5ng t\u1ed1t ngo\u1ea1i ng\u1eef trong c\u00e1c v\u1ecb tr\u00ed c\u00f4ng t\u00e1c th\u1ef1c t\u1ebf.<\/p>\n

\"\"
Sinh vi\u00ean PR \u0111i th\u1ef1c t\u1ebf t\u1ea1i \u0110\u00e0i ti\u1ebfng n\u00f3i Vi\u1ec7t Nam<\/em><\/figcaption><\/figure>\n

C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m sau khi t\u1ed1t nghi\u1ec7p ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang:<\/strong><\/h3>\n

Nh\u1eefng v\u1ecb tr\u00ed m\u00e0 c\u00e1c c\u1eed nh\u00e2n QHCC c\u00f3 th\u1ec3 \u0111\u1ea3m nh\u1eadn kh\u00e1 \u0111a d\u1ea1ng, bao g\u1ed3m: v\u1ecb tr\u00ed c\u00e1n b\u1ed9 t\u00e1c nghi\u1ec7p, x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch PR, ti\u1ebfn h\u00e0nh T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n\u2026 t\u1ea1i c\u00e1c ph\u00f2ng PR (Quan h\u1ec7 c\u00f4ng ch\u00fang) c\u1ee7a c\u00e1c c\u01a1 quan doanh nghi\u1ec7p; v\u1ecb tr\u00ed nh\u00e0 truy\u1ec1n th\u00f4ng l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c t\u1ed5 ch\u1ee9c Truy\u1ec1n th\u00f4ng, b\u00e1o, \u0111\u00e0i; ho\u1eb7c c\u00e1n b\u1ed9 nghi\u00ean c\u1ee9u, c\u00e1n b\u1ed9 gi\u1ea3ng d\u1ea1y t\u1ea1i c\u00e1c c\u01a1 quan nghi\u00ean c\u1ee9u, c\u00e1c tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc v\u00e0 Cao \u0111\u1eb3ng.<\/span><\/p>\n